In today’s digital world, visuals are everything. Usually, it makes the first impression whenever a customer comes in contact with your brand. The kind of visual content you put out can either make or mar your brand’s visibility. Whether it’s an eye-catching flyer, a sleek Instagram post, or a banner, you must make sure that it’s up to standard.
As much as video is one of the hottest tools of engagement in the social media space, video content does not stand alone. The foundation is graphics. It is what makes every other visual content work harder.
From thumbnails and banners to animations and motion graphics, your business can make both forms of content work hand in hand to deliver great results for your brand’s visibility.
In this article, we’ll be exploring the various kinds of visual content your business can use and how static and video content work to bring you great results.
Types of Visual Content Your Business Can Use
Table of Contents
Here are 8 types of Visual content your brand can use in its content strategy;
- Static Content
- Motion Graphics
- Explainer Video
- Product Demos/tutorials
- Testimonials and Case Studies
- Behind-the-scenes Contents (BTS)
Static Content
The foundation of all forms of content is static content. This includes your logos, flyers, social media posts, product packages, website banners, and even presentation slides. You can see this as the building blocks of your content, and before you begin to rush into video content, first begin with static content, which can be incorporated into your videos, making it instantly recognizable. Your static content sets the tone for how your customers perceive you and ensures consistency across every channel.
Case Study: Coca-Cola
Coca-Cola’s bold red-and-white designs are easily recognizable, whether on a billboard or a simple social media post. Even without text, the graphics alone communicate the brand’s energy and heritage.
For businesses like yours, the lesson here is simple: invest in clear, consistent, and memorable graphic design before going into other forms of visual content. With strong static graphics, your marketing materials can be easily recognized, as this design can be used in other types of content. It can be repurposed into introduction slides, branded overlays, thumbnails, etc.
Normally, great videos start with great graphics; without them, no matter how good the content of the video is, the most engaging video can lose its impact.
Motion Graphics
Motion graphics is a great entry point you can begin with if full-scale video production seems overwhelming for you. These are animated visuals that combine graphic design with animation. You can use them to explain complex concepts without needing a live action or shooting.
Simply put, motion graphics are graphics brought to life through movement. They include logo reveals, animated texts, infographic animation, etc.
For small businesses, motion graphics can be a way to experiment with videos without going fully into video production.
A simple animated version of your logo for intros, or an infographic animation showing key statistics, can make your content look more catchy and professional. A moving visual naturally catches the eye more than a still image.
Case Study: Spotify
Spotify uses motion graphics in its annual “Spotify Wrapped” campaign.
The colorful animations of listening stats and personalized visuals make it easier for millions of users worldwide to share.
The reason is that the movement catches the eye and makes it more dynamic. The lesson here is that motion graphics don’t have to be complicated to be effective; they just need to be consistent with your brand style and easy for your audience to connect with.
Explainer Videos
These are one of the ways businesses break down complex products or processes into simple, engaging visuals. Explainer videos run for a minute or more and usually use storytelling and stronger graphics to communicate. What makes explainer videos effective is that they can educate your audience while keeping their attention.
Case Study: HubSpot.
HubSpot is known for inbound marketing, and they use explainer videos to teach businesses about marketing strategies, often relying on a mix of animation, graphics, and screen recordings. Their videos not only explain the “what” but also the “how,” establishing HubSpot as a thought leader while giving real value to their audience.
The lesson here is simple— explainer videos don’t just promote a product, they educate and teach people, thereby promoting trust and loyalty. If your business has a product that people are always asking about, you could tap into making explainer videos to answer their questions and address their confusion.
Product demos and tutorials
This is another powerful visual content you can use in your business. Unlike explainer videos that tell customers what a product does, product demos show how to use a product effectively.
Case Study: Apple
Each time Apple launches a new device, it produces sleek, easy-to-follow demo videos that highlight not only the product’s features but also the practical benefits.
It provides videos that guide users through setup steps, which builds confidence for the users and reduces the learning curve.
The lesson here is that you don’t have to wait till you get resources for a Hollywood-style video production to achieve this. A simple screen recording of the process or even animated graphics or slides with instructions, can do just the job you need.
Testimonials & Case Studies
As far as building trust is concerned, very few visual content types come close to testimonials and Case studies. The show real people who are using your product or service and sharing real results.
Written reviews are helpful, yes, but turning them into visual content through infographic-style case studies, designed quote cards, or short video interviews makes them more engaging and believable.
Case Study: Canva
Canva often shares success stories from entrepreneurs, students, and businesses who use their platform to simplify design work. The stories are presented visually, with customer quotes over branded graphics or short testimonial videos. This approach humanizes the product and acts as social proof, reassuring potential customers that others like them have achieved success with Canva.
The key takeaway here is that your testimonials and case studies should focus on outcomes and results because people trust people more than they trust ads.
Behind-the-scene-content
This is one of the simplest ways you can humanize your brand. People don’t just buy products; they buy into your vision, they buy into your brand stories. BTS content gives customers a glimpse into your work process and the people involved in shaping your business.
This can be in the form of photos of creative moments in your production, or it could be a random video of the team at work.
Case Study: GTBank
GTbank is not just known for its financial services but for its lifestyle and tech branding. They usually share behind-the-scenes sneak peeks from their events and campaigns, not just professional videos.
They show us chef preparations, team activities, vendor setups, etc., which makes it more approachable and relatable.
In Conclusion, every business has a unique story to tell, and visual content, whether static graphics or dynamic videos, is one of the most effective ways to share it.
From brand-defining graphics and motion visuals to explainers, demos, and testimonials, each format plays a role in engaging audiences and building trust.
But here’s the catch: no matter the type of video you create, great graphics are the foundation. Strong design makes your visuals memorable, consistent, and impactful. Start by investing in professional graphics, and you’ll have the perfect foundation to scale into video content that truly connects with your audience.
