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What are the website dos and don’ts I must follow to ensure ROI? As a website designer you have probably been asked this question or as a business owner you have probably wondered or asked the website do’s and don’ts you should follow to ensure your business gets the most out of their website.

Overtime, websites have proven to be more than an online presence—it is a sales engine. Regardless of the goal, whether it is to generate leads, sell products, or drive inquiries, every element of your website should guide visitors toward taking action. Unfortunately, many websites look good but fail to convert.

Therefore, in this article, we shall discuss useful website dos and don’ts every business should follow to improve conversions and maximize results.

Practical Website Dos and Don’ts

Website Dos

1. Communicate Your Value Clearly

At a glance or within the first few seconds, your visitors should understand what you offer and why it matters. Using a clear headline, supporting text, and visuals above the fold help reduce confusion and keep users engaged.

In a few seconds as possible, your website should answer the question, what problem do you solve, and for whom?

2. Use Strong and Visible Calls-to-Action (CTAs)

Every page should guide users toward a specific action: contact you, subscribe, download, or make a purchase. CTAs should stand out visually and use action-driven language.

Examples:

• 
  “Start a Project”
  
• 
  “Get a Free Consultation”
  
• 
  “Request a Quote”
  
• 
  “Start Now”
  

3. Optimize for Responsiveness and Speed

Most users access websites via mobile devices. A responsive, fast-loading website improves user experience and reduces bounce rates—both critical for conversions. You must optimize your website to be responsive – fast and proper loading on mobile, tablet and desktop devices.

Note: If your website is slow or difficult to use, you are losing money.

4. Keep Navigation Simple

Clear menus and logical page structure help visitors or users find what they need quickly. The easier it is to navigate your website, the more likely users are to stay and convert.

Slow loading and difficult navigation are about the most frustrating factors for website visitors, especially first time users.

5. Build Trust with Proof

Trust drives conversions. To build trust include:

• 
  Well-structured portfolio page
  
• 
  Testimonials
  
• 
  Client logos
  
• 
  Case studies
  
• 
  Security badges
  
• 
  Clear contact information
  

These reassure visitors that your business is credible and reliable.

Website Don’ts

1. Don’t Clutter Your Pages

Too many elements competing for attention overwhelm users. Cluttering your website increases confusion and reduces conversion rates. Most users find it tiring, so they just leave.

Less is more. White space improves readability and focus.

2. Don’t Hide or Weaken Your CTA

If visitors or users do not know what to do next, they will leave. Avoid vague CTAs or placing them where they are hard to find.

A good CTA guides visitors on what to do or where to go next. So, do not leave your website visitors confused, hanging or discouraged to spend another second.

3. Don’t Use Too Much Text

Long blocks of text discourage reading. Break content into sections, use bullet points, and highlight key messages.

Users find long text boring and unpleasant; it discourages them to glance through find something interesting that would encourage them to read the texts.

4. Don’t Ignore Speed

Fast website loading speed is a necessary factor for SEO. Slow websites frustrate users and negatively affect search engine rankings. Speed optimization is not optional—it is essential.

5. Don’t Confuse Visitors

Inconsistent design, unclear messaging, or too many choices create distraction, conflicts and friction. Every page should have one clear goal.

Key Point on Website Dos and Don’ts

A high-converting website is not just about aesthetics—it is about intentional design, clarity, speed, and strategy. Every design decision should guide visitors toward taking action. The do’s and don’ts in practical terms work like a system. Therefore, all the dos must be present to ensure conversion; and all avoid all the don’ts.

What to do Next?

Do you want a website that does not just look good but converts visitors into customers?

Click on start a project to send us a request to start your project. We help businesses design, optimize, and scale high-performing websites.

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