What is Brand loyalty? Brand loyalty is the customer's persistent commitment to and preference for a particular brand or company's products or services above those of competitors, which frequently leads…
We've all heard . We've all heard this expression. You know the one: 'Consistency is key'. 'Key to what?' is dependably the big question. Fundamentally consistency is the enchanted key…
Introduction Every marketer these days depends greatly on social media. Besides, where else do more than half of their potential clients spend their time? But then, social media marketing itself…
Starting a business is one of the most difficult things to do, and keeping it afloat is even harder. In the process of struggling to make a profit, there’s a…
Content marketing has over time proven to be an insanely effective marketing strategy. It is vital if your business wishes to build trust and loyalty in the mind of your…
Search Engine Marketing Tools You Should Explore In 2022 In the world of digital marketing, strategies constantly evolve to suit the increasing market demands. So also does search engine marketing…
Do you want to gain basic knowledge of the works of digital marketing? Or you need to gain more insights about general marketing and digital skills. Google has provided a…
Have you been struggling with getting customers for your business? You have a small shop on a major road and you’re wondering why no one patronizes you? Maybe like me,…
SEM vs SEO Making a clear distinction between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) is hardly done without some atom of ambiguity. Before now both SEM and…
Lately, there's this popular business advertisement method that has been trending for a while now known as Affiliate Marketing. Would you like to find out what it's all about? Affiliate…