Top Graphic Design Trends in Digital Marketing for 2026
With the constant changes in the algorithm and consumer behaviors, visual content continues to be more welcome and takes priority in digital marketing. On that note, there's a need to…
Why Visuals Win in Digital Marketing and How to Use Them
Have you ever scrolled past a wall of text only to pause on a catchy graphic or video? You’re not alone. Research shows that posts with visuals get 94% more…
Maximizing ROI In Digital Marketing: The Importance of Analysis
Imagine spending ₦200,000 on a digital campaign: ads, influencer partnerships, and content creation, only to realize you can’t tell what part of the campaign actually worked. That’s the struggle many…
Types of Visual Content to Create For Your Business
In today's digital world, visuals are everything. Usually, it makes the first impression whenever a customer comes in contact with your brand. The kind of visual content you put out…
Video Marketing Insights To Watch Out For In The Coming Year
Let's say 2024 was the year video became compulsory. In 2025, we learnt and explored how to use it effectively. If marketing were a movie, the video would be the…
Top Ten AI Tools for Creating Presentation (Slides) in 2025
Top Ten (10) AI Tools for Creating Presentation 1. Gamma It has both free and paid plan: Gamma, one of the all-time top AI tools for creating presentation, is an…
How to Carry Out Strategic Business Research
Why strategic business research? In today's fast-paced and competitive business landscape, making informed decisions is paramount to success. Strategic insights derived from thorough business research play a crucial role in…
Uncovering Opportunities: A Deep Dive into Effective Business Research Strategies
The foundation of well-informed decision-making is business research, which is essential for identifying fresh chances for expansion, creativity, and competitive advantage. Businesses must always stay ahead of the curve at…
How Business Research Enhances Performance: Benchmarking Excellence
Benchmarking is key to standard performance. In today's competitive business landscape, the pursuit of excellence is not just a goal; it's a necessity for survival and growth. One of the…
The Power of Branding in the Digital Space
In today’s hyper-connected world, the digital space has become the primary battlefield for brands striving to capture consumer attention and loyalty. Branding, once confined to physical advertisements, storefronts, and traditional…