There’s a saying that goes, “A picture is worth a thousand words.”
People in art tell great stories by saying more in a single picture, yet less. The same can be said about making videos. The importance of Video Marketing for your business in today’s digital world cannot be overemphasized.
The thing is, there’s no better way to show human emotion than through videos. In a competitive business world like ours, where it has become more difficult to attract and keep your audience, videos are a strategic way to connect with your audience and have helped close more leads than just your blog posts. With more people watching and sharing videos online, what better way to show up in front of your audience than showing your face while connecting with them?
According to Hubspot, audiences spend an average of 17hours a week watching videos. That’s not all, when asked how they’d like to learn about a product, Wyzowl reports that 78% of the people said they’d prefer to watch a product video as compared to a webinar, sales call, reading an article, or even an infographic.
Why Your Business Needs a Video Marketing Strategy
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As an entrepreneur, a business owner, or an online marketer, you know that standing out in today’s crowded digital landscape is tougher than ever. The old ways of reaching customers are losing their power. So, what’s the next frontier? If you’re not already focused on it, the answer is video marketing for business.
Videos are more easily shared, and a high-quality video is engaging and can be entertaining as well. Hence, making it a high-value player in your marketing strategy as it helps you reach a wider audience in your business. You could easily tell your story in a visually appealing way to your customers while forging an emotional connection with them, hence building their loyalty for your brand.
The numbers don’t lie. A recent report by Wyzowl reveals that in 2025, 89% of businesses will be using video as a marketing tool, with 95% of video marketers considering it an important part of their overall strategy. Video Marketing for business isn’t just a trend; it’s the new standard for connecting with your audience.
So, how do you get started? Let’s dive into what video marketing is and why it’s no longer optional for success.
What is Video Marketing in Business?
At the basics, a video marketing strategy is the use of video content to promote your products, services, or brand. It’s a powerful tool that allows you to tell stories, build trust, and engage with your audience dynamically and memorably. Unlike static text or infographics, video combines visuals, sound, and motion to create a richer, more human connection.
There is more to video marketing for business than just commercials.
It’s about creating valuable content that resonates with your target audience, whether it’s an explainer video, product video, or sharing a customer success story.
Types of Videos Your Business Can Use
The beauty of business video content is its versatility. You don’t need a massive budget to get started. Here are some of the most effective types of videos you can create, with examples from brands you know that are thriving with their video marketing strategy.
- Explainer and Educational Videos
These videos simplify complex topics or demonstrate how a product works. They are perfect for building trust and establishing your brand as an industry authority. Most reports show that customers prefer to watch explainer videos on brand socials rather than just researching the product.
Example: Dropbox created a simple animated explainer video of 2 minutes long that clearly showed why someone would need their product– storing & sharing files across devices, solving real day-to-day problems.
They placed the video on their homepage and paired it with a clear call-to-action (download / sign up), reducing distractions.
- Social Media Video Marketing.
These are short, straight-to-the-point videos designed specifically for platforms like TikTok, Instagram Reels, and Facebook. Social media video marketing is essential for capturing audience attention quickly as they randomly scroll through their newsfeed.
Example: Duolingo on TikTok gained massive popularity by creating humorous, relatable videos featuring their owl mascot. They didn’t just sell their app; they became a part of the platform’s culture, leading to millions of followers and downloads.
- Testimonial and Case Study Videos:
These videos feature real customers talking about their positive experiences with your business. They are incredibly effective at building social proof and credibility. Example: PiggyVest. As a leading fintech platform, PiggyVest has used video testimonials from real users to build trust. By showing regular people successfully saving and investing their money, they reassure new users about the security and effectiveness of their platform.
- Live Streaming:
This means broadcasting video to an audience in real time using Platforms like Facebook Live, TikTok Live, YouTube Live, Instagram Live, etc. The content is usually unscripted but interactive, as users can comment and ask questions while you respond in real time. This kind of interactive video content does not require much setup or costs, and it humanizes a brand because there’s no editing involved. Mistakes are made, and your human side eventually comes out in the process. You can use live streaming for business; however, most times, you need a structure in place for sales after the video.
Examples: GTBank (now GTCO): GTBank was one of the first Nigerian brands to experiment with live streaming through its Fashion Weekend and Food & Drink Fair events. These shows were streamed live on social media platforms like YouTube, Instagram, and Facebook.
Through their livestreaming, they could reach hundreds of thousands of viewers online, including audiences that couldn’t attend physically. As a result, it strengthened GTBank’s brand positioning as more than just a financial institution — but a lifestyle brand. It also created highly shareable clips that lived on long after the live streams ended.
Why Video Marketing Matters: Key Benefits for Your Business
Investing in a video content strategy offers a powerful return on investment. Here’s why you should take it seriously;
- Increased Sales and Conversions
- Improved Search Engine Ranking
- Stringer Brand Recognition and Trust
- Better Engagement and Reach
- Cost-effective and Accessible
Increased Sales and Conversions
This is arguably the most important benefit. Studies show that people are more likely to buy a product or service after watching a video about it. A video can make a product tangible, address customer concerns, and build the confidence needed to make a purchase. This is how video marketing increases sales.
Let’s take, for example, an online fashion brand that shares a 1-minute product demo showing how a specific dress fits on different body types. Viewers watch this and can immediately imagine how it would look on them, hence can decide to go for a check out as opposed to when all they had were just pictures.
The product demo drove the point home, which resulted in conversion.
Improved Search Engine Ranking (SEO)
Google loves video. Including videos on your Website or blog can significantly boost your rankings. YouTube is the second-largest search engine in the world, and optimizing your videos for YouTube marketing for business can drive enormous traffic to your site. This is where a strong video marketing strategy pays off.
How does this work? Here’s an example: let’s say a real estate company uploads a 3-minute video on their blog about buying homes in Lagos. When viewers come to the blog, the videos keep them glued, hence causing them to spend more time on the site and sending signals to Google that the site is highly valuable. Besides that, the videos have a high tendency to be shared, increasing the backlinks and generally boosting the site’s SEO.
Stronger Brand Recognition and Trust:
Videos humanize your brand. They allow you to show the faces behind the company and share your brand’s personality and values. This authenticity helps you build a loyal community of followers who feel a personal connection to you.
For example, when a brand shares behind-the-scenes stories showing how they support their community or the good work they do to ensure quality, this builds emotional connection with the audience and increases audience trust in the brand.
Better Engagement and Reach:
Videos are highly shareable on social media. They capture and hold attention far more effectively than text. Using Instagram Reels for business, TikTok video marketing, or a LinkedIn video content strategy can dramatically increase your reach and engagement with your audience.
Tracing back to the real estate example above, the more your audience shares your brand videos, the more people you can reach and engage with your content. Video marketing has a high repurposing value in that you can easily share your video clips to drive more conversations, especially if they’re from a live video or events, etc.
Cost-Effective and Accessible:
With the rise of smartphones and free editing software, creating high-quality video is more accessible than ever. You don’t need a high budget or a professional studio to create a compelling video. There are countless affordable video marketing ideas you can develop with just your phone.
For example, an online cosmetics seller records a product video but shares it on various platforms. This increases her reach, and yet, on a low budget, she doesn’t spend on ads or marketing. How about when she adds subtitles to other forms of video she creates, making it easier for a wider audience in different groups to relate to her content.
The Future of Video Marketing
Market trends are always changing, and in the years to come, we will see a greater push toward interactive video content where viewers can click, choose a path, or shop directly within the video.
AI video marketing tools are also making it easier than ever to create professional-looking videos, from animated explainers to personalized video marketing messages for individual customers. This is great news for video marketing tips for beginners, as the tools become simpler, affordable, and more powerful.
Are You Ready to Start Creating?
The importance of video marketing is undeniable. It’s the most effective way to communicate your message, build a community, and drive real results for your business.
Don’t be one of the few marketers who don’t know where to start. The best time to start is now.
Are you ready to take your business to the next level? Our team is here to help you get started.
